Firebird • Born in Sport. Built for Spectacle.

About Firebird — Who We Are

Firebird is an emerging catalyst in sports and entertainment, combining prowess, innovation, and an international footprint. Born in sport, we partnered with marquee tournaments, managing their commercial rights, and consulted leagues where athletes, audiences, and brands converge. Over time, our canvas expanded — from producing world-class sports broadcast content and building global syndication partnerships to orchestrating large-scale concerts, cultural showcases, and immersive experiences. Today, Firebird anchors the intersection of competition and culture, delivering initiatives that are as disciplined as sport and as spectacular as entertainment.

Our story is defined by a clear purpose: we were born in sport and built for spectacle. Everything we do is guided by a simple philosophy — igniting sport, elevating entertainment, and creating experiences that resonate.

Firebird Capabilities
Powering Sports and Entertainment Experiences

At Firebird, we create, manage, and elevate sports and entertainment properties that resonate with fans and deliver measurable impact for partners. From conception to execution, our expertise spans the full spectrum of sports and entertainment services.

Celebrity & Influencer Integration

Amplifying impact through stars, storytellers, and cultural icons.

We onboard celebrities as brand ambassadors and partner with influencers to craft authentic, high-impact engagement strategies.

Live Events & Experiences

Crafting unforgettable moments that ignite passion and connection.

We design and deliver immersive experiences that transcend the ordinary, blending cutting-edge visuals, dynamic soundscapes, and interactive storytelling

Sports IP & League Development

Creating iconic platforms where athletes, fans, and brands converge.

We don’t just build leagues—we craft sports ecosystems that captivate, inspire, and scale globally. From premium intellectual property creation to federation partnerships,

Broadcast & Content Syndication

Expanding reach through strategic, high-value content distribution.

We syndicate world-class sports broadcasts and marquee movies from the Subcontinent, delivering content that engages audiences and drives loyalty. Customised for multiple regions with multilingual audio and graphics, our content ensures broad accessibility and resonates with diverse viewers.

Rights Monetisation

Turning every right into impact, every opportunity into revenue.

From ground sponsorships and match-day ticketing to premium commercial rights for marquee events, we unlock the full commercial potential of sport.

Live Broadcast Production

Delivering immersive, world-class experiences at unmatched speed.

We produce global sports and entertainment feeds with precision and scale, customised, and localised with multilingual audio, dynamic graphics, and real-time enhancements.

Content & IP Creation

Building sports-adjacent IP that grows fandom and transforms engagement.

Sports-adjacent content IP transforms how fans experience and connect with sport. From digital series, branded storytelling, to immersive narratives around athletes and teams, these properties extend the world of sport beyond the game itself.

Brand Engagement & Activation

Connecting brands to the passion of fans—and unlocking measurable value.

We provide premium access to marquee global sports and entertainment properties, giving brands the platforms, audiences, and cultural touch points to amplify their presence.

Firebird Digital

Igniting Sports. Elevating Entertainment. Powering the Digital Future.

Firebird is where sport, entertainment, and technology converge. We don’t just adapt to the digital age — we design it.

Promoting Movies and Artists

Igniting Anticipation. Creating Impact.

We help producers make their movies recognisable and unforgettable, delivering on-ground promotions that create impact long before opening weekend.

Our Edge
Born in Sport. Built for Spectacle.

Firebird is not just a sports and entertainment company — we are a strategic partner for leaders and decision-makers seeking to elevate sports and entertainment properties, maximise revenue, expand visibility, and explore new markets.

Whether you are a sports federation or organiser aiming to elevate a league, tournament, or major event, seeking global visibility, maximising revenue, securing sponsors, and forging international partnerships, a movie production house exploring innovative ways to create impact and generate a spectacular box office opening, in the market for creating IPs in the live concert business, or seeking collaborations in the live performance arena, Firebird harnesses its global network, unrivalled experience, deep industry insight, proven best practices, and bold, innovative ideas to deliver the expertise, infrastructure, and strategic vision that transform ambition into measurable results and unforgettable experiences.

With a global footprint and proven track record, we have acquired commercial rights to marquee sports properties across cricket, kabaddi, and football, syndicated sports content across five continents through partnerships with leading broadcasters across the Indian Subcontinent, Southeast Asia, Middle East (MENA), North America, South Africa, and Europe, and driven data and betting streaming collaborations for major sports events. We have managed marquee teams, produced live broadcast feeds, delivered large-scale cultural and music events, and are developing a growing portfolio of sports IPs and sports-adjacent content. Across continents, our initiatives turn ambition into measurable impact and concepts into movements that elevate brands and properties alike.

Whether through immersive fan experiences, digital-first initiatives, or high-profile entertainment activations, Firebird creates strategic, high-value moments that connect audiences, amplify your brand, and shape the future of sports and entertainment.

Firebird in Pictures
Experience the Spectacle

Every frame tells a story. From stadium tournaments and star-studded concerts to blockbuster movie roadshows and immersive fan experiences, our images capture the energy, scale, and drama of everything we create. Firebird in Pictures is where sport, entertainment, and culture collide, and every moment is designed to ignite audiences, elevate brands, and leave a lasting impact

Firebird in Video
See the Impact. Hear the Story.

Firebird in Video brings you behind the scenes: the energy of live events, the precision of our productions, and the passion of the teams who make it happen. It’s proof in motion — showing that every initiative, every activation, and every IP is backed by expertise, creativity, and measurable results.

Step into the world of Firebird, where real partners, real experiences, and real results come to life — and see why working with us is more than a partnership, it’s an experience.