FireBird was founded with and ambitious vision to establish a diversified sports, entertainment and Live media company to create high-quality impact and engaging experiences for a global audience.
FireBirds interpretation of audience engagement, development of cultural cohorts through popular and upcoming sports, designing of sports adjacent content and its development of a versatile multiplatform approach with live media entertainment is driven by the vision of its leadership.
Ajay Kapoor, an experienced Creative producer & director specialising in Sports Events and IP creation, is a visionary in the world of event management and television production. With extensive expertise in live broadcasting of Sports and Entertainment Events, he has brought to life numerous Sports Properties (IPs) through his impeccable conceptualisation, management, and operational skills. His career graph includes live production of the most marquee sports properties in cricket. (ICC World Cup, ICC Champions trophy, Indian Open (Golf), The Bangladesh Premier League (Cricket), The India Derby (Horse Racing) amongst a host of others. He also owned and operated a marquee production house with many daily soaps on some of the largest TV networks in India. Ajay is credited with conceiving and operationalising the ICL (the Indian Cricket League – the precursor to the Indian Premier league – the second richest sports league in the world).
He is always focused on “fans” and he continue to elevate the world of sports and entertainment through his visionary leadership and creative brilliance.
At FireBird , Ajay drives the business with a very specific emphasis on the creation of different sports leagues, the live broadcast of sports & the creation of sports adjacent entertainment content.He brings to the table a dominant personality and an influential network of creators, producers, influencers and athletes to the business.
A seasoned professional in the global entertainment landscape. Deepak Jaswani brings to the table a multifaceted skill set, making him an invaluable asset in the world of business management.
He has a successful business background having owned and operated business in Media sales, Advertising, Marketing and Promotions of Entertainment properties, Digital Marketing and PR,
He has vast experiences at building strategic partnerships for business initiatives, business management and oversight & Team Leadership. Trend-savvy and knowledgeable about driving business growth with creative strategies, his strengths lie in Business Strategy, P&L Management, Risk Management, Capital Allocation, Building Teams, Process Development, Sales and Marketing Management. In his extensive career, he has worked with some of the biggest studios and movie producers and A-list artiste in the music and motion picture industry leading marketing efforts for more than 250 movies in India, continuously delivering higher opening weekend numbers at the box office, Driven Revenues as an ad sales concessionaire for the largest television and digital broadcasters in India, driven the largest initiatives between Bollywood and Hollywood talent and along the way has seeded multiple investments in the entertainment and advertising sector in India.
He drives all business development efforts across all verticals at the Firebird and manages all investor relations, while continuously building on associations with the largest entertainment, media and sports entities in the world.
Sunil Manocha brings a wealth of experience and expertise to the field of Sports Business, Media Business, and TV Channel Management. His professional strengths encompass a wide spectrum of skills, including Ad Sales and Sponsorship Sales for Sports properties, Rights Management, Content Syndication for both entertainment and sports properties, Broadcasting Operations for television, and effective Project Management for sports events. Sunil has cultivated significant relationships with prominent entities in the sports business. With his extensive background and influential connections, Sunil Manocha stands as a formidable presence in the management landscape, driving innovation and success in the sports and media industries. Sunil has great expertise at monetising sports and entertainment properties. In his career spanning 25 years, Sunil has led teams that have delivered a billion dollars in revenue on sports properties which include two cricket world cups, three champion trophies (Cricket), The Asia Cup (Cricket), The Indian Hockey league, Two India Opens (Golf), Multiple Cricket tri-series and the Asian Games (multi sports) . He has also produced and monetised Daily and Weekly soaps for India’s national TV carrier – Doordarshan. In his past avatars, he has been the head of India’s largest sports company – Nimbus, The CEO of a dedicated sports channel (Neo), The Owner of a music channel (Hit 7), and the Managing Director of SriLanka operations for the media buying conglomerate WPP.
At Firebird, he drives revenues across all verticals of the business, he brings to the table an enviable relationship with sponsors, broadcasters & IP owners.
